SMART Matrix™
A Novel Competitive Benchmarking Model based on X-Lifecycle Matrix (XLM) Framework
SMART Matrix™ : the “Strategic Methodological Assessment and Rating of the Technology” Matrix, an innovative and unbiased analysis of the technology, to support growth process. It is built upon the foundational concept of the 8-stage X-Lifecycle Matrix (XLM), a framework coined by Vikrant Bhongle and Team
NowNewNXT SMART Matrix™ is specifically designed for three critical purposes:
- Identifying the current stage of a product in a lifecycle matrix
- Competitive benchmarking to drive your NewNXT growth strategy
- To support the marketing strategies
The assessment and rating of technology within the SMART Matrix™ are rigorously governed by two primary axes
- Market Acceptance (encompassing regional and industry-specific adoption) on the X-axis
- Technology Advancement & Customer Perception on the Y-axis
Global SMART Matrix™
Regional SMART Matrix™
Industry SMART Matrix™
- Each of these stages signifies a unique strategic position, offering invaluable guidance for precise interventions and charting future trajectory.
- This innovative and sophisticated framework is particularly useful to business leaders as it provides unprecedented granularity, generates highly actionable insights, and enables proactive strategic decision-making essential for navigating today’s rapidly changing market landscape.
- By adopting and participating in studies leveraging the SMART Matrix™, technology companies gain not just a benchmarking tool, but a strategic compass for navigating growth, ensuring sustained relevance, and maximizing their impact in the global market.
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